How much does Google Ads management cost?
There are two parts: the ad budget, which you pay directly to Google, and our management fee. Our fee depends on the number of campaigns: $450 a month for 1 campaign, $750 for 2–4 and $1,150 for 5–9 (€320, €490 or €750 + VAT if you are in Finland). With ten or more campaigns we agree on the price separately.
What is a sensible ad budget?
In the US we need at least $1,500 a month to get enough clicks to learn from, because a click in service industries like plumbing, HVAC, roofing or legal often costs several dollars and can run to $20 or more. We recommend $3,000 or more once you advertise several services. In Finland the minimum is €500 a month, with €1,000 recommended.
How quickly will I see results from Google Ads?
Ads usually appear in search results the same or next day after launch, and the first leads can come right away. The first month is a learning period: the campaign improves as data builds up, and optimized numbers typically show within 2–3 months.
What does the monthly fee include?
Every package includes building campaigns or cleaning up an existing account, keyword and negative keyword management, ad copy, a conversion tracking check, ongoing optimization and a report on where the money went and what it brought in. The packages differ only in the number of campaigns.
Who owns the Google Ads account?
You do. The account, its history and all its data stay yours, including after we stop working together. We only get access rights, which you can remove at any time.
Is there a fixed-term contract?
No. The agreement runs until further notice with one month's notice. You stay because the ads pay off, not because a contract holds you.
Can you take over an existing Google Ads account?
Yes. We first review the current campaigns, search terms and conversion tracking and show you where the budget is being wasted. Cutting irrelevant searches often brings clearly more leads for the same money.
How do I know whether the ads are working?
We make sure conversion tracking measures the right things, like calls, form submissions and quote requests, not just clicks. The report shows what each lead cost and how the numbers are developing.
You are based in Finland. How does that work for a US business?
Everything runs online. We work by email and video call, and we reply within one business day. Finland is 7–10 hours ahead of US time zones, so we agree call times in advance. You pay in US dollars, and the ad budget is charged directly by Google to your own account.
Google Ads or SEO, which is better?
Google Ads brings visibility immediately and can be adjusted weekly, while SEO results build up over months. For many businesses Google Ads is the fastest way to more leads, and the search data from ads also helps with SEO later.
More on pricing: packages and pricing. Practical guides: Google Ads guides.